Lead-gen CASE STUDY · 04 / 10
Land DEVELOPER
Buyer enquiries for a residential land developer releasing lots across multiple communities.
The CLIENT
A residential land developer selling view lots and acreages across several master-planned communities, in phased releases over multiple years.
The CHALLENGE
Land is a long-consideration purchase with a thin genuine-buyer pool. Enquiries were arriving from provinces away, agents and dreamers were mixed in with real purchasers, and each phase launch created a demand spike the old always-on setup couldn't catch.
What we DID
- Structured one campaign per community, so budget, messaging and reporting map cleanly to what the sales team actually sells.
- Anchored geography to the realistic buyer catchment and negated the out-of-area traffic that looked like volume but never purchased.
- Added qualification to the enquiry form and scored leads before they reached the sales team.
- Used Meta for phase-launch bursts and remarketing to nurse the long decision cycle, with Search capturing the high-intent core.
The hourly clock effect
Phase launches are short windows where an hour of overspend or undersupply matters. Launch weeks ran with hourly pacing and search-term checks — and four phases sold out ahead of the developer's own schedule.
The RESULTS
- Buyer enquiries
- 2,150
- Cost per enquiry
- $324 → $158
- Qualified-lead rate
- 2.2x
- Phases sold out early
- 4
Want numbers like these on your account?